B2B Brand Management PDF
by Philip Kotler : B2B Brand Management
ISBN : #3540253602 | Date : 2006-09-01
PDF-869fb | This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts… B2B Brand Management
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B2B Brand Management by by Philip Kotler
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